About Reed Graff
Seventy-four years of family dealerships in North Texas.
I'm Reed Graff. My family owns and operates Graff Chevrolet, El Dorado Chevrolet Mazda, and Sherman Chevrolet Cadillac, where I work with customers on the floor every day and learn every side of our stores.
Our Family History · Since 1952
Started by my grandfather. Built on repeat trust.
My grandfather, Alvin V. Graff, started our dealership group seventy-four years ago when he opened Graff Chevrolet at 1405 E. Main Street in downtown Grand Prairie. Back in April 1952, it was a small hometown Chevrolet store with around fifty people taking care of Grand Prairie families and aircraft plant workers down the road.
Al Graff ran the store by a simple rule: “You get back what you give.” Whether it was donating vehicles to local schools and the Grand Prairie Police Department or standing behind a repair years after a sale, he believed a dealership only survives if your neighbors actually want to buy their second, third, and fourth vehicle from you.
My dad, Stan Graff, joined him in 1981 and carried that exact standard forward: first expanding Graff Chevrolet across all four corners of Main and 14th Streets, then acquiring El Dorado in McKinney in 1991, adding Sherman Chevrolet Cadillac more recently, and continuing to grow our family group across North Texas today.
Graff Chevrolet opens at 1405 E. Main Street
Seventy-four years ago, in April 1952, my grandfather Alvin V. Graff opened Graff Chevrolet in downtown Grand Prairie with around fifty employees, a single showroom, and a service bay serving local families and Vought aircraft workers. Today, that original corner holds Grand Prairie Significant Landmark Medallion No. 52.
Second generation takes the helm
My dad, Stan Graff, came up from San Antonio in 1981 to work alongside my grandfather and eventually step in as CEO. As Dallas-Fort Worth grew, Graff Chevrolet expanded across all four corners of Main and 14th Streets while keeping the original historic showroom standing.
Expanding north with El Dorado Chevrolet & Mazda
Seeing Collin County begin to boom, our family purchased El Dorado in McKinney in 1991 and built our flagship Central Expressway campus in 2002. Covered by more than 3,400 solar panels across 35 acres, it grew into the largest Mazda store in Texas, one of the largest Chevrolet and commercial fleet stores in DFW, and even houses an on-site barber shop.
Sherman Chevrolet Cadillac and continued growth
Most recently, we brought Sherman Chevrolet Cadillac at 600 E. Lamberth Road into the family group, expanding Chevrolet and Cadillac sales and service up the US-75 corridor. While corporate consolidators buy up independent stores every year, we are actively continuing to grow our family-owned footprint across North Texas.
Third Generation · Learning From the Ground Up
From sitting in a salesman's lap to working my own desk.
I literally grew up inside these stores in Dallas and McKinney, from sitting in a salesman's lap pretending to call customers as a baby to listening to dinner table conversations about trade-in appraisals, wholesale auctions, and service absorption.
Before coming back to the dealership full-time, I left UT Austin to build software companies: founding Timrep at nineteen, co-founding Describe, and building software for dealership parts and service departments. Building startups taught me how to look at systems and numbers from first principles, which is the same lens I bring to my videos and to helping buyers compare financing options at the desk.
Still, there is no substitute for learning our family business from the ground up: greeting people on the lot, walking trades in the Texas heat, working deals with lenders, and taking care of customers personally long after the paperwork is signed.
Away From the Lot
What I do outside the showroom.
When I'm off the clock, I'm usually in the shop building or fabricating something (welding, CNC machining, plasma cutting, or 3D printing), filming videos breaking down how the car business works across my social channels, or out hunting and fishing around Texas.
Working Together
Why buy your vehicle through my desk.
Working directly with family
At most dealerships, turnover is so high that your salesperson is gone before your first oil change. My family has owned these stores for seventy-four years, and over ten of our team members have been here for more than thirty years. When you buy from me, you know exactly who will still be here years down the road.
Putting you in the right financial spot
I create educational videos about dealership economics, auto loans, manufacturer incentives, and depreciation because most buyers never get to see how a deal actually works behind the desk. Whether you are weighing a promo APR against rebates, trading out of an existing loan, or deciding between leasing and buying, I'll meet you where you're at and help put together what makes the most sense for you.
Someone in your corner for service
Any store can sell you a car once; how you are treated afterward is what earns repeat business. Every customer who buys from me gets a handwritten thank-you letter, and I personally meet my customers on the service drive whenever their vehicle comes in. If you ever need service scheduled or need someone to go to bat for you, you have my direct line.
Our Dealerships
Three North Texas locations. One point of contact.
El Dorado Chevrolet Mazda
Chevrolet, Mazda, Commercial Fleet, Certified Pre-Owned & Pre-Owned
35 acres of inventory, the largest Mazda store in Texas, and one of the largest Chevrolet stores in DFW.
Sherman Chevrolet Cadillac
Chevrolet, Cadillac, Certified Pre-Owned & Pre-Owned
Graff Chevrolet
Chevrolet, Certified Pre-Owned & Pre-Owned
Get in touch with Reed.
Schedule a time to visit the lot, ask for Reed at the store, or send over what you're looking for.